Niomi Smart has made her mark as a leading figure in the world of lifestyle, wellness, and beauty. From her humble beginnings on YouTube to becoming a multifaceted entrepreneur, Niomi has inspired millions with her content that spans across various aspects of life. This blog will take a deep dive into her journey, her rise to fame, and how she has managed to stay relevant in the ever-evolving world of digital content. We’ll also touch on how she has used her platform to advocate for sustainable living, self-care, and wellness.
Niomi Smart was born on May 26, 1992, in England. She had a fairly traditional upbringing, attending university to study law. However, she quickly realized that her true passion lay elsewhere. Despite completing her degree, Niomi’s love for health, wellness, and lifestyle became the focus of her career. This decision marked the beginning of what would soon be an incredibly successful career in digital media.
Niomi’s YouTube journey began in 2014, initially focusing on fashion and beauty. She quickly garnered attention for her polished yet approachable style. Her channel, aptly named “Niomi Smart,” became a hub for those interested in fashion tips, beauty tutorials, and a peek into her daily life.
| Instagram Link | https://www.instagram.com/niomismart/?hl=en |
| Name | Niomi Smart |
| Founder | Co-founder of the skincare brand Smart Skin |
| Maiden Name | Niomi Smart |
| Birthday | May 26, 1992 |
| Birthday place | England, United Kingdom |
| Residence | London, England |
| Nationality | British |
| Religion | Not publicly disclosed |
| Ethnicity | Caucasian |
| Profession: | YouTuber, Influencer, Author, Entrepreneur |
| Active Since: | 2014 (active on YouTube) |
| Parents: | Not publicly disclosed |
| Siblings: | Not publicly disclosed |
| High School: | Not publicly disclosed |
| University: | University of the West of England (Law degree) |
| Zodiac: | Gemini |
| Age: | 32 (as of 2024) |
| Height: | 5 feet 5 inches (165 cm) |
| Weight: | Approximately 55 kg (121 lbs) |
| Bust: | Not publicly disclosed |
| Waist | Not publicly disclosed |
| Hips: | Not publicly disclosed |
| Measurements: | Not publicly disclosed |
| Body type: | Slim |
| Hair color: | Brown |
| Eye color: | Hazel |
| Net Worth: | Estimated to be around $1 million – $2 million (as of 2024) |
| Relationship: | Currently single (as of the latest information available) |
| Partners/ Dated: | Dated fellow YouTuber Marcus Butler; later engaged to Joe Woodward (relationship ended in 2021) |
| Children | None |
One of the reasons Niomi stood out in the saturated beauty and fashion influencer space was her natural, understated approach. She wasn’t just about promoting products; she gave genuine advice and shared her personal experiences, which resonated with her growing audience. The authenticity she brought to her channel allowed her to quickly build a loyal following.
As her channel grew, Niomi began to explore new areas that aligned with her evolving interests. A significant shift came when she started focusing on wellness and adopting a plant-based lifestyle. In 2016, she published her first book, Eat Smart, a collection of plant-based recipes that showcased her dedication to health and nutrition.
Niomi’s decision to follow a plant-based diet wasn’t just a trend; it was a conscious choice based on her desire to live a healthier and more sustainable life. Her YouTube content soon reflected this change, with videos centered around healthy eating, meal preparation, and wellness tips. She also began sharing her fitness routines, promoting mindfulness, and encouraging her audience to focus on self-care.
The pivot to wellness and veganism further solidified Niomi’s brand, distinguishing her from other influencers who focused primarily on beauty and fashion. This shift also allowed her to tap into the growing wellness industry, which resonated with a global audience increasingly interested in sustainable living and health-conscious choices.
While YouTube remained the core of her content creation, Niomi Smart expanded her brand across multiple platforms. She became highly active on Instagram, where she shared curated glimpses of her life, travel adventures, and wellness routines. With over a million followers, her Instagram profile serves as an extension of her personal brand, highlighting her aesthetic sense and commitment to mindful living.
Her entrepreneurial spirit led her to co-found Smart Skin, a skincare line that emphasizes sustainability and natural ingredients. Smart Skin aligns with Niomi’s personal values, promoting cruelty-free, vegan products that are kind to the skin and the planet. This venture was not only a business success but also a reflection of her growing influence in the beauty and wellness space.
While Niomi’s pivot to wellness was a significant part of her career, fashion remained a core interest. She regularly posts content about her style, fashion hauls, and outfit ideas. Known for her chic yet comfortable fashion sense, she has partnered with major fashion brands such as Topshop, Oasis, and ASOS.
Her approach to fashion, much like her approach to wellness, is centered around mindful choices. She often discusses the importance of sustainable fashion, encouraging her followers to invest in pieces that are both timeless and ethical. Niomi’s promotion of capsule wardrobes and second-hand shopping reflects her commitment to reducing fashion waste and promoting sustainability.
Sustainability is a recurring theme in Niomi Smart’s content. From her plant-based diet to her eco-conscious skincare line, she consistently advocates for a more sustainable lifestyle. Through her content, Niomi highlights how small changes can have a big impact, inspiring her audience to make more mindful choices in their daily lives.
Her commitment to sustainability extends beyond just diet and fashion. Niomi regularly collaborates with eco-friendly brands and organizations that align with her values. Whether it’s advocating for cruelty-free beauty products or sharing tips on how to reduce plastic waste, Niomi uses her platform to raise awareness about environmental issues.
In addition to her focus on physical health, Niomi Smart is a strong advocate for mental wellness. She has been open about her own struggles with mental health, using her platform to share her journey and encourage others to prioritize their mental well-being.
Her content frequently touches on topics such as mindfulness, meditation, and self-care routines. Niomi emphasizes the importance of balancing work, health, and personal time, encouraging her audience to adopt a holistic approach to wellness. By sharing her personal experiences, she helps break down the stigma around mental health, creating a safe space for her followers to engage in meaningful conversations about well-being.
Niomi’s personal life has also been a subject of interest for her followers. Her relationship with fellow influencer and YouTuber Marcus Butler was well-documented on both of their channels. The couple dated for several years and frequently appeared in each other’s content. However, they eventually parted ways, and Niomi has since focused on her personal growth and career.
In 2020, Niomi announced her engagement to Joe Woodward, son of the former rugby player Sir Clive Woodward. Their relationship was a major talking point among her followers, as Niomi shared details of their life together. However, in 2021, Niomi confirmed that they had ended their engagement. Since then, she has continued to focus on her personal wellness and career, using her platform to emphasize the importance of self-love and resilience.
As one of the pioneers of wellness content on YouTube, Niomi Smart’s influence extends far beyond just her social media following. She has helped shape the narrative around wellness, particularly in the digital space. Through her authentic and relatable content, Niomi has inspired millions to live healthier, more balanced lives.
Her dedication to plant-based living, mindfulness, and sustainable fashion has made her a role model for those looking to make positive changes in their lives. Niomi’s transparency about her own wellness journey – including the challenges she’s faced – makes her an accessible and relatable figure in the often polished world of influencers.
Throughout her career, Niomi has collaborated with numerous brands that align with her values. She has worked with companies such as Holland & Barrett, which is known for its focus on health and wellness products, and Neal’s Yard Remedies, a brand that emphasizes natural, organic skincare. These collaborations have further solidified her position as a leader in the wellness industry.
In addition to brand partnerships, Niomi has also participated in various charitable initiatives. She has used her platform to raise awareness for causes close to her heart, including mental health advocacy, environmental conservation, and animal rights. By leveraging her influence for positive change, Niomi continues to make a meaningful impact both online and offline.
In the fast-paced world of social media, staying relevant can be challenging. However, Niomi Smart has managed to remain a key figure in the wellness and lifestyle space by consistently evolving her content. She stays true to her core values while also embracing new trends and topics that resonate with her audience.
Her ability to pivot from beauty and fashion to wellness and sustainability is a testament to her adaptability. Niomi understands the importance of authenticity and continues to create content that reflects her genuine interests. Whether she’s sharing a new recipe, offering skincare tips, or discussing mental health, her content always feels real and relatable.
Niomi also stays engaged with her audience by frequently interacting with them on social media. She encourages dialogue, responds to comments, and shares personal updates, creating a sense of community among her followers.
Looking ahead, it’s clear that Niomi Smart’s influence will continue to grow. Her commitment to wellness, sustainability, and mindfulness positions her perfectly for the future, as more people become interested in these topics. With her successful skincare line, Smart Skin, and her continued focus on digital content, Niomi shows no signs of slowing down.
As the wellness industry continues to expand, Niomi’s role as a thought leader and influencer will likely evolve. She has already laid the groundwork for a long-lasting career, and her entrepreneurial spirit suggests that more exciting projects are on the horizon.
Niomi Smart’s journey from law student to digital wellness influencer is a testament to the power of following your passion. Through her YouTube channel, Instagram, and business ventures, Niomi has built a brand that resonates with millions around the world. Her focus on wellness, sustainability, and mental health has set her apart in a crowded market, and her influence continues to grow.
As she looks toward the future, Niomi Smart remains a role model for those seeking to live healthier, more mindful lives. Her ability to inspire and connect with her audience makes her one of the most impactful influencers in the digital wellness space. Whether she’s sharing a new recipe, advocating for sustainable fashion, or offering self-care tips, Niomi’s message is clear: live smart, live well.
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